Transform Your Business with Brand Psychology
Helping you position & market your business with clarity and confidence
Bring your business aspirations to life by playing to your natural strengths. Win over the ideal audience & strategic partners who are seeking you. Welcome to your next level of growth.
Have you gotten lost in the marketing weeds?
- You know the value of what you’ve built, but not the most effective way to express it
- You miss the mark when interesting leads ask about your business
- You wonder why referrals are sparse, even from enthusiastic allies & satisfied past clients
This doesn’t mean you’re falling short, you’ve just outgrown the strategies that have gotten you this far.
Your business doesn’t just speak for itself.
While you may intrinsically know the value of what you’ve built, it takes some additional insights & translation work to win over your ideal audience.
This is what brand psychology & positioning is all about – taking what you’ve developed with purpose and intention, and making it easy for your ideal audience to choose to work with you.
Your Brand & Marketing Strategy: Clear and Simple
Never again will you rub your forehead and think: How do we attract more clients who are excited to work with us? How do we showcase what makes us awesome and different from other outfits like ours?
Uncover Your Secret Sauce
Businesses that we love (and try to emulate) have a distinct personality. Just like people, they have a deep purpose, foundational values, and a memorable voice. They are gifted at solving problems in unique and desirable ways, and they’re good at talking about it with the right people. Your business also has a personality that rings true and clear. Let’s find out what your archetypal alignment is and build a strategy around it.
Win Over Your Ideal Audience
Uncovering your business’s personality provides valuable clues about your ideal audience. We’re not talking demographic data like age, income bracket, and location – that comes later. We’re talking about what matters to them, what they are instinctively drawn to, what makes them feel safe and confident, what they fear, and what they don’t even know they want, but you know they want. Who are they?
Put On Your Marketing Hat
It’s one thing to understand your ideal audience and another thing to win them over. Your business is not really for you, even though it was created from a combination of your skills, passions, and goals. Your business is for your audience. You may speak a certain language, but they speak a different one. Bridging the gap between you and them is what effective marketing is. This is a skill worth learning.
Meet Your Brand Psychologists
Hi, we’re Tyler and Brittany of BrandPsyche. We bring combined expertise in business development, marketing, storytelling & brand psychology to help you build a timeless foundation for your brand and marketing strategy – one that you can put into action right away.
The BrandPsyche Process
1. Take The Quiz. No more trying to emulate the businesses you admire. Let’s discover your business’s personality and learn how it already shows up in what you do and how you do it. It’s time to bring these traits to the forefront.
2. Position Your Business. We use your personality insights & the specifics we’ve gathered from you about your business to learn more about your ideal audience. This helps us position your business in a way that feels natural, ambitious, and true to your vision.
3. Develop Your Strategy. Pitch your services and products like a pro. Learn how to take off your project management hat and see your business from your ideal audience’s perspective. We help you develop the language and marketing strategy for them so you can step into the spotlight and grow your business with confidence.